产品涉入(product involvement): 消费者对产品的重视程度或消费者个人赋予产品的个人意识, 而不是产品本身客观的意义, 即消费者对某 一个产品种类的刺激、 兴...
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Dichter(1966)提出了参与正面口碑的四个动机:产品卷入(product involvement)、自我提升(selfenhancement)、其它卷入(otherinvolvement)及信息 卷入(messageinvolvement)。
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关键词: 品牌承诺 ;品牌敏感 ;消费者从众 ;产品涉入度 [gap=14773]Key words: brand commitment, brand sensitivity, consumer conformity, product involvement
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Nkwocha等(2005)则发现当产品参与度(product involvement)比较低的时候,品牌契合度往往会对品牌延伸产生更积极的影响,同时这种交互作用,受到认知需求(need for cognition)的正向调节...
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High Involvement Product 产品 ; 高参与产品
low involvement product 产品 ; 低度介入产品
supplier involvement new product development 供应商参与新产品开发
involvement product 高参与产品
high-involvement product 高参与产品
Emotional involvement. The cure for this subjective ailment is to believe in yourself and in your product.
情感介入 这种困惑的核心要素就是对你自己以及你的产品有信心。
For organisations that already have a change management product, nearly every aspect of a business is likely to have involvement with the software change management process.
对于已经拥有变更管理产品的组织来说,几乎业务的每个方面都可能拥有软件变更管理过程。
Though Sun ESB Suite is a community-developed open source product, it is clearly heavily dependent on Sun's involvement, at least for the foreseeable future.
虽然Sun ESB套件是社区开发的开源产品,它仍明显十分依赖于Sun的参与,至少在可预见的期间内。
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